ABOUT US
Chief Executive Officer
Dr. Jatinder Harry
Dr. Jatinder Harry leads The Edge Creative with a clear vision focused on strategy, innovation, and people-centric leadership. With deep experience in organizational growth and strategic planning, he plays a key role in shaping the agency’s long-term direction and values.
Under his leadership, The Edge Creative emphasizes clarity, accountability, and impactful decision-making, ensuring every initiative aligns with purpose, ethics, and results.
General Manager
Satwinder Singh
Satwinder Singh oversees operations, execution, and institutional development across The Edge Creative and its associated institute. With a strong focus on management, coordination, and delivery, he ensures that strategic ideas translate into effective on-ground and digital execution.
His role bridges leadership vision with operational excellence, helping teams stay aligned, efficient, and outcome-driven.
Director
Sukhdeep Singh
Sukhdeep Singh leads The Edge Creatives Institute with a strong focus on education, structured learning, and institutional growth. His role centers on developing knowledge-driven programs, guiding teams, and ensuring that the institute maintains high standards of professionalism and strategic thinking.
With a clear understanding of leadership development and organizational training, he contributes to building a strong foundation that supports both learning initiatives and long-term institutional vision.
Our Approach
Strategy Built on Insight, Execution, and Impact
At The Edge Creative, our approach is structured, people-focused, and insight-driven.
Every political strategy we design follows a clear process — from understanding ground realities to executing campaigns that influence opinion and build trust.
Research & Ground Insight
Understanding voter sentiment, regional dynamics, and political context.
Strategic Planning
Designing clear narratives, communication frameworks, and media plans.
Creative Execution
Developing messaging, content, and media assets that connect with people.
Monitoring & Optimization
Tracking performance and refining strategies for maximum impact.
Our Mission
Turning Insight Into Political Impact
Our mission is to deliver data-driven, people-focused political strategies that build trust, influence public opinion, and support long-term leadership goals.
We work to ensure every campaign is structured, responsible, and impactful.
Our Vision
Shaping the Future of Political Communication in India
Our vision is to strengthen political communication by combining strategic thinking, ethical practices, and people-centric approaches. We aim to help leaders and institutions engage with citizens honestly, clearly, and meaningfully.